Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. However, Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research.
MEASURE YOUR WEBSITE’S PERFORMANCE IN DETAIL
One very important factor of digital marketing service is Web Analytics. Web Analytics help you analyze and measure your web marketing progress which in turn will help you take right business decisions.
Web Analytics service includes : –
- Dashboard creation
- Web Analytics setup
- Google analytics services
- Strategic analytics consulting
- Reporting and analytics services
Whether you own a start-up, a small business, a mid-sized company or a fortune 500 company, Web Analytics is always going to help you out with a better digital marketing strategy. As there has been a surge in the use of internet through various gadgets – mobile browsers, notebooks, Tablets etc. Web Analytics provides you with a responsive website which will drive in more traffic and create better number of leads.
First understand that the requirement of each business is different. And so through constant evaluation as well as optimization, we come up with customized Web Analytics solutions which address the specific requirements of your business. Our team of high professional Web Analytics gives you an in-depth analysis of your target markets. This will help you chart out the road map for your business, make smart rational business decisions and also increase your business ROI.
Web Analytics helps you by : –
Identify the right marketing channel
Real insights which gives you analysis that matches the business objectives.
You can monitor your website’s performance, track conversions and also optimize the site.
Most of all helps you get ahead of cut-throat competition by launching effective campaigns.
Hassle free configuration set up along with right implementation which provides you with accurate insights.
You get to not only understand the source of traffic on your website, but also their behavior, demographics etc. This will provide you with more business opportunities.
You also gain a better insight of how the various design elements are treated by the visitors to your website. This in turn will help you develop better website so as to get higher conversion rates.
Industries cater to : –
- Google Analytics for web portals
- Google Analytics for travel portals
- Google Analytics for property portals
- Google Analytics for health care websites
- Google Analytics for ecommerce websites