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On Page Optimization

Improving the positioning of your website on search engines is within your reach. All you have to do is apply these SEO techniques and you will see how your site improves its positioning within Google results.

 

Locate the keywords that are most relevant for your business : –

A free tool like Google Keyword Planner can help you to locate the most interesting keywords for your business. You should choose those that have a sufficiently large amount of searches and that, at the same time, have low or medium competition.

 

Use/Include your target keyword/search phrase in the page URL if possible.

A free tool like Google Keyword Planner can help you to locate the most interesting keywords for your business. You should choose those that have a sufficiently large amount of searches and that, at the same time, have low or medium competition.

Build friendly urls and use a keyword:

Avoid urls like this one: blog/?p=634545. Edit them so that all urls include a keyword and make sure that this is different in each one of the sections. The more to the left of the url the keyword appears, the better.

Urls should be short and descriptive, so that they provide information for the user. Las

  • Start with keyword selection, research and testing
  • Optimize Keywords in URL

 

Title enhancement

The most imperative web optimization component is the title tag. The title tag ought to be a short yet descriptive one, which will help the guests take in more about you and your business. The title tag is listed on the web crawlers, so the title tag has more noteworthy significance than different parts. Your title ought to be adequate to pull in clients searching for particular data.

Keyword Targeted Meta Title tag : – Every page should have unique title copy, include the target keyword or target phrase, and must be 70 characters or less.

  • Optimize Keywords in Title Tag

 

Meta description tag : – Usually search engines don’t weigh meta description in ranking a page. But it’s important to have your description copy no longer than 160 characters, and should include your target phrase in such a way which highlights your product/service key points. Meta description is your ad/marketing copy of your page which a searcher will see along with Meta Title.
Have the high-quality web copy written utilizing your target keywords keeping your website reader in mind. Copy needs to be unique, fresh, user-friendly and at least 500 words in length.

The title and meta description are shown on search results and also on social networks. Aside from guiding the user about what they are going to find if they click on the link, it is also useful for search engines like Google.

  • Meta Tags
  • Meta description and labels
  • Optimize Keywords in Description Meta Tag

 

Optimize Keywords in Heading Tags

Use your page target keywords or keyword phrases in H1 Tag (Headline)

  • H1 tags

Use target keyword phrase in at least one sub-headline (H2, H3 etc.)
Use Image alt text : –  Use keyword in image alt alternate text. (Don’t Spam or try to deceive Bot’s by stuffing keywords) – Use meaningful and image relevant text as alt text.
Include sharing platform on the page so that visitors can share your link with others and post your link elsewhere if they find it useful.

  • image and pictures

 

Meta tag

Meta tag is a short description of your site, its concentration territories and the administrations you give. In the Meta label, it’s essential that the title, keyword, and description composed are unmistakable from different sites.

 

Content writing

The content composition is an essential element to drive more movement to your site. Regularly redesigning your content with fresh data, and appropriate keywords and expressions increment the positioning of your site. The great content is critical for your articles, daily paper, online journals, and public statements also.

Content creation is key for all SEO strategies. But you can’t just write about anything or copy content from another web. Your articles should be original, contain keywords and also look attractive for any possible visitors.
Headings

 

Keyword optimization

Adding keywords to your site is critical however keyword stuffing can make your site unreadable.

 

Link optimization

Appropriate third party referencing enhances your site’s quality. Their ought to be viable outside and inner connections to secure high-positioning in search engines. The connection ought to be taken from a genuine and unique site.

 

Image optimization

Image advancement can make your site interesting yet it ought to be done by criteria. The first is the document size and loading speed of an individual picture and the second is proper document naming and optimization. Internet searcher insects can just read the content and not pictures, so extraordinary labels are utilized to make them comprehensible to search engines.

All of the photos and graphics that you use on your site should be SEO optimised. This means:

all of the photos a relative file name instead of a generic one such as photo123.jpg.
all of the photos should have their appropriate alt tag.
the images weight should be optimised so that they do not take long to load.

 

Avoid misspellings or poor grammar.

Avoid common on-page SEO mistakes such as : –

  • Duplicate content
  • URL variants of the same pages
  • Off-site images and content on-site
  • Duplicate title tags

 

 

On-Page SEO Checklist:

  • Title of the page
  • Meta Description tag
  • Meta Tags
  • ALT tags
  • H1 tags
  • URL structure
  • Keyword Analysis
  • Keyword Proximity
  • Keyword Density
  • Internal linking strategy
  • Content of webpage
  • Site maps, both XML and user facing
  • Usability and accessibility
  • Track target keywords
  • Expect results in 6-12 months
  • Avoid spammy SEO tactics such as:
    • Hidden text
    • Hidden links
    • Keyword repetition
    • Doorway pages
    • Mirror pages
    • Cloaking

 

 

 

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