How to handle keywords in webmaster tools?

1) Content keywords
2) Create a good content with good grammar

3) Keyword and its variants


marketing : mark-market-marketing

Google will search in this format

4) Find Synonyms for keywords

Ex : Specialist :- expert, professionals, consultant etc.

5) Offsite backlink/hyperlink kewords in sharable content

Backlinks don’t buy them, find short cuts

Give hyperlinks to the content keyword and share it to appropriate sites

create sharable content and give anchor, text diversify make it thick,(min500 words) and useful(include image and SEO them as well)

6) Individual keywords are important for google

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